User experience design (UX design, UXD, UED, or XD) is the process of creating evidence-based, interaction designs between human users and products or websites. Design decisions in UX design are driven by research, data analysis, and test results rather than aesthetic preferences and opinions. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user’s perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), which encompasses all aspects and stages of a customer’s experience and interaction with a company.
The user interface (UI) is the point of human-computer interaction and communication in a device. This can include display screens, keyboards, a mouse, and the appearance of a desktop. It is also the way through which a user interacts with an application or a website.
The growing dependence of many businesses on web applications and mobile applications has led many companies to place increased priority on UI in an effort to improve the user’s overall experience.