Project Overview
There are many mobile and web apps that provide the best online beauty products with just one tap. We are also one of them. Our vision is to provide the customers with a better online beauty products shopping experience.
Our Goal
Making the online beauty product shopping experience more smoother and compatible as compared to in-store shopping. We aim at providing the best and genuine beauty products to the customers.
Understanding Users
Beauty products are one of the most important daily use products and purchasing them online is becoming the trend. We did thorough market research before launching our app. As we all know understanding the needs of the users is one of the most important aspects
Targeted User Demographic
The targeted user demographics are women ranging from 15-55 years old, mostly from the upper-middle-class bracket.
Few are men from 20-40 years age range who take an interest in cosmetics and make-up industry.
Design Process
User Research
Competitive Analytics
We did through market research before launching our app, as we all know understanding the needs of the users is one of the most important aspects
Keynotes of our competitive analysis are mentioned below
- Clean navigation with a breathable design
- Proper categorization and display of products
- Detailed description of the products
User Persona
Based on assumptions and other online researches, we have made a user persona. This will help in further emphasizing the targeted users and truly comprehending their needs.
Anni
Anni is a makeup artist. Her profession needs lots of beauty products from various brands. So she has to purchase various beauty products. Online shopping is what she basically prefers.
Pain Points
- Hard to find genuine products
- Understanding the quality of products is a challenge
- On-time delivery is also a great challenge
- Comparing products is not easy in offline store
Main Goals
- Genuine products guaranteed
- Checking the availability of the products
- Faster delivery option
- Smooth shopping experience
User Flow
Wireframes
Final UI Design
Typography
Color Palette
Get in touch with CodeStore Technologies and develop the Online Beauty Product Shopping App. Share your queries with us at sales@codestoresolutions.com or call us at USA & Canada +1 (213) 814-4265.
